What is Pay Per Click Advertising?
Pay-Per-Click (PPC) Advertising is how the internet advertises to the online community. It simply works by when someone in the online community performs a search in a search engine like Google or Yahoo search a term for example like “cars” you would normally look to the left of your screen with all the search results about cars but also on the right hand side of the site you would see Sponsored Links on which you see further results about cars with a small TextAd description under the Title and a Display URL.
Pay Per Click (PPC) advertising is something that most new website owners find it difficult to master. The way PPC works is simple, you open a free account with a search engine (like Google or Yahoo), and then put an ad on your site with a list of words (these are the "keywords") that want to trigger your ad shown, the state of how much they are willing to pay (bid) for each visitor who clicks the ad and ends on its website and establish a maximum daily budget. PPC search engine then started to hand the visitors ( "traffic") to your website.
When someone types one of your keywords in the search engine, your ad is displayed. Its position will depend on the amount offered ( "bid") on the keyword. The highest bidder gets the number 1 position, the next highest reaches number 2 and so on (in the case of "tied" the offer, it was decided the order of arrival of requests). The higher your ad position, the more people will see it and most likely you are to receive visitors to your website. It's called pay per click, since it is only charged when someone clicks on the link to your site, there is no fee to display your ad.
The first thing to note is that although the way PPC works is simple, which is not the same as saying that it is easy to use pay-per-click advertising. Some people seem to take for PPC as naturally as breathing, but for most people, PPC is a steep learning curve and lots of experimentation and testing. For some people brings great PPC pain, frustration and often a lot of wasted spending. Here are a few simple tips to help anyone just starting with the pay-per-click advertising.
Search Engine Size Matters.
There are literally hundreds of search engines for you to choose when it starts to use PPC advertising. Some of these small businesses to accept offers of keywords in a fraction of the minimum bid required by the major search engines. However, it would be a false economy to look only at the price, you also have to have volume and quality of traffic in mind and time to manage their advertising campaigns. Google, Yahoo and Microsoft control of approximately 90% of the total volume of traffic including search engines. The remaining traffic is shared between hundreds of small search engines. This means that you might need to create campaigns with 20 smaller search engines to match the traffic you get from a Yahoo campaign. You could get cheaper clicks this way, but it would be 20 times the cost in managing campaigns. Time is money, stick with Google, Yahoo and Microsoft the first time you start using PPC advertising and save small businesses to experiment with later, when experience will give you an advantage.
Never pay more than worth a visit.
Of course, you want to get more visitors to your website as possible, but never be tempted to increase their bids above a level known to be profitable. It makes no sense to reach the number 1 position for a search term if you have to pay more for each click that a visitor can get to you. Develop your conversion rate (ie what percentage of visitors actually make a purchase) to estimate the amount of all visitors to your website is worth) and make sure your bids below this figure with a comfortable profit margin. The way to get more visitors is to use more keywords, use the keyword research tool provides search engine, carefully select the keywords that are relevant and add to their campaigns.
