The AdSense Factor By F. Terrence Markle

Google AdSense describes as "a quick and easy way for website publishers of all sizes to display relevant Google ads on your website's content pages and earn money." The Google AdSense ads displayed on your site to Google is the interpretation of the thematic content of your site. In this way, the AdSense ads will appeal to visitors of your site for the unique content your site offers them.

AdSense is a system where Google places its AdWords ads on the content of the websites of non-Google sites. This is a pay-per-click (PPC) service where webmasters are paid a share of revenue collected by Google's advertisers. The advertiser pays Google a predetermined amount each time a website visitor clicks on an AdSense ad.

AdWords is the source of revenue for AdSense

AdWords ads are the source of all AdSense revenue can be generated. As a result, it is necessary to fully understand the AdWords system in order to appreciate how the AdSense system.

Google AdWords is described as "a quick and easy way to purchase highly targeted cost-per-click (CPC) advertising, regardless of their budget." These paid advertisements (sponsored links) are displayed per page in the Google search engine results along with the non-payment (natural results) for a given keyword search.

To create a Google AdWords ad, you must specify what keyword or keyword phrase should be introduced by the visitor before your ad is displayed. In addition, you must set the maximum amount you paid to Google for each click on your AdWords.

There is a nominal activation fee but Google does not charge a monthly minimum. Google provides a Control Center that lets you track your ad performance. The ad will appear within minutes to the users once your billing account information has been submitted to Google.

AdWords ads must comply with certain requirements of Google. The title can contain up to 25 characters, the ad text can have up to 70 characters and display URL must be less than 36 characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, click through the (CTR) and the relevance of ad text. Google prefers relevant and well-targeted AdWords ads. Google determines the location of ads using the value formula: CPC x CTR. The ad is placed as the highest valuation increases. Its possible for an advertiser to take a senior position with a decline in CTR, CPC, if the value to Google than other ads with higher CPC.

Google requires a minimum percentage of clicks in order to protect the value of AdWords users. The CTR of all ads from Google AdWords are monitored on an ongoing basis. Poor performance of AdWords ads can be disabled by the CTR of Google, if not improving.

AdSense program

You need to apply and be accepted in order to display Google AdSense ads on your site. They are very particular about the sites you are eligible and accepted. Googles name on the ads and can not harm the perception of risk in the value of AdWords and AdSense programs.

Google needs to comply with their program policies if your site is accepted into the AdSense program. Otherwise, your website can be dropped from the program.

Your site should be focused on content to be accepted. Google wants sites that offer high quality information or rich content relevant. You must have a lot of interesting and informative content for their visitors.

As mentioned before, AdSense is a program where you pay for your site visitors click on AdWords ads targeted to your site. One click is when a user clicks on one of the ads. Ads are placed in a display box that you place on your site in a place that makes money.

You have the opportunity to make a significant amount of money if the AdSense box is placed in a strategic place on your site and you have enough targeted traffic.

The AdWords advertiser pays as little as $ 0.05 per click to $ 100 per click depending on the single keyword. The AdWords campaigns are normally budgeted for a certain period of time for advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content of each page of your site with an AdSense box. Identify any AdWords ads that are contextually relevant to visitors of your website based on the content of your site. AdWords ads identified are shown in Table AdSense. The ads are in place the same ads that appear on the right side of a Google results page for a specific keyword.

Contextual advertising is the process of displaying ads on a site that is aimed at those who visit the dedicated website. The Google contextual advertising system scans the text content on your website for keywords on each web page with the AdSense box. Google displays ads on each web page based on what it believes is the key word for the specific topic page.

For example, if Google decides that the subject of a specific website is "fishing" and then the fishing-related AdWords ads are displayed in the AdSense box. The ads about fishing are an approximation of the context or theme of the website to the criteria set by Google.

Monetize your website content rich

All webmasters with high quality and focused content of the website can monetize their knowledge and experience with AdSense. You need interesting and informative content on your site so that free and directed traffic to your website and build the model of AdSense.

You can generate AdSense revenue on your website on a consistent basis, if your site has a focused topic with targeted traffic. It'sa good idea to have multiple content pages on various topics that focus on the specific topic of your website. Google can target relevant ads to display on each web page containing the AdSense box.

Google carries out all work in technology for the use of the AdSense program. After your site is accepted into the AdSense program, you get the HTML code to insert into your web pages Google. The specific code to incorporate any customization you choose for the AdSense box.

It does not take long before the ads appear on their websites. If the ads are not relevant then it is necessary to modify the content and keywords on Google to help isolate the subject of your site. This will involve trial and error.

Factor AdSense

The necessary elements (I call it the factor of AdSense) to make substantial money through the AdSense program include:

* A website with multiple web pages with content that draws significant targeted traffic.

* Ads with high click values that are relevant to the topic of each web page.

* Click on a high percentage of visitors for your website.

Website Topic

Your site must be based on a specific topic. This is where brainstorming comes into play. You need to spend enough time determining what the theme of your site should be. Generate a list of all your skills, abilities and areas of interest as it would in developing a niche market.

Select one or several of the niches and identify a keyword phrase to be the central theme of your website. Identify the "needs and wishes" of individuals rather than the desire for information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords that may relate to the central theme.

As an example, assume that their focus keyword is "fishing". Potential support could include the words (depending on the direction you take): fishing rods, lures, tackle, bait, fishing gear, reels, boats and a long list of related items. Then, the need to develop a webpage for each keyword using the issue to support the central theme.

Keyword Page Content

Keyword for each page should have quality content that might be of interest and information for future visitors seeking information. You can develop the content yourself, free use of existing information, or pay someone to develop the content for you.

As a starter, you should try to generate the content itself. Each research topic keyword and write articles of 200 to 600 words. Articles must be informative and rich in keywords for each web page with an AdSense box. Remember that "more is better. The content-related pages that are more AdSense ads you will be able to show more and hopefully the money you make.

If you believe you absolutely can not write articles and then look for the reason that is free for current articles on your website subject (s). You can also hire a freelance ghostwriter at reasonable prices or to write articles for you. The choice is yours on how to proceed with the content of their websites. When you write your own articles, try to write articles as if you were talking to someone. Plan for inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be 5 to 10% range. This means that the keyword should be about once every 10 to 20 words in the article. In order to help Google determine the theme of each of your websites with AdSense box: use headings and subheadings, use "h1" through "H5" labels to add in your case the attention and all keywords in bold type "b" in his articles.

Conclusion

You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made clear and relatively easy to monetize your site using AdSense. The steps involved in the process are:

* First - to develop a keyword for your website that contains information about the quality of information and guidance desired by visitors.

* Second - develop content rich websites with multiple themes of individual keywords are centered around its central theme of the keywords.

* Third - to apply and get accepted into the Google adsense program.

* Fourth - install the AdSense ads box on each web page containing a specific keyword topic.

* Fifth - drive targeted traffic to your website where a percentage of visitors who seek information and the quality of your information click the AdSense ads.

* Sixth - and enjoy collecting the money paid to you by Google for clicks on each ad that presents to its visitors.

Keep the "AdSense factor" into account when developing their websites and their users will have a high interest in its contents. This will lead to your visitors click on Adsense ads and put money in your pocket.